We're working on methods of increasing the demand for recovered packaging materials. This will in turn, help ensure an increasingly viable market for recovered materials.

Globally we are working to advance technologies that allow us to reuse greater amounts of recycled materials in our packaging

Making packaging 'reuseful'

Pioneering packaging reuse helps to drive demand for recycled material worldwide. Increased need for recycled material results in an increased number of recycling plants and improved efforts to recycle in the global community.

Empty bottles - full of potential

We see our used packaging as a valuable resource, not just waste or litter. For example, our Coca-Cola Recycling Station is an interactive event activation designed to make recycling more engaging and increase empty bottle recycling rates at the event, activity or location at which it is used.

Investing in our future

Since introducing the first-ever beverage container with recycled PET in the early 1990s,
The Coca-Cola Company and its bottling partners have continued to invest significant dollars in development of environmentally and economically viable recycling technologies. Today, we lead the industry in the innovative use of recycled plastic.

New Zealand Packaging Accord

Coca-Cola Oceania's bottling partner Coca-Cola Amatil (NZ) was a signatory to the 2004-2009 New Zealand Packaging Accord a voluntary initiative to cut down on wasteful packaging. It was signed by the packaging and packaged goods industry, local and central government and the recycling operators. All signatories are committed to reducing the proportion of packaging in the total waste stream.

By the end of the Packaging Accord in 2009, all targets had been met. Over the five year period, there was a 26% increase in the total quantity of packaging recycled, whereas packaging consumption only increased by 14%.

The Packaging Product Stewardship Scheme, launched in July 2010 builds on the successes of the Packaging Accord and meets the requirements of the Waste Minimisation Act 2008.